Design, writing, and ideas from a creative mind
I used to lose ideas the way I lose umbrellas—constantly and without ceremony. Then I built a Notion system I actually return to, and one rescued note became my favorite paid project. Here's the whole setup, including the parts that flopped.
Once a year, I stop treating my portfolio like a storage unit and start treating it like a gallery exhibition. Here's the curator's checklist I run every March—the cuts, the reframes, and the one question that decides everything.
I took on a passion project for a tiny nonprofit and negotiated everything except a paycheck — public credit, a glowing testimonial, total creative control. Here's the unvarnished accounting of what that deal actually bought me, and where it fell short.
Walking away from a famous rebrand felt like setting my portfolio on fire. Then the quiet week that followed showed me exactly what I'd been trading away every time I said yes for the logo on my invoice.
Somewhere between a cramped line of body copy and a client's fourth 'quick revision,' I realized design principles aren't just for layouts—they're for life. Here's how white space, hierarchy, and ruthless editing became my boundary-setting playbook.
I logged out of LinkedIn for a full quarter and replaced the scroll with handwritten notes, coffee chats, and a personal site that actually sounds like me. The results surprised even my skeptical self — and taught me that being findable in one place beats being forgettable in five.
When a dream offer from a big-name agency landed in my inbox, I did what any self-respecting spreadsheet nerd would do: I built a decision model with columns for money, mornings, and creative control. The numbers told a story my gut had been muttering for weeks.
A big-tech offer with a salary I couldn't ignore landed in my inbox last spring, and I spent two weeks pretending to weigh options I'd already made. Here's the framework I used to figure out what 'making it' actually costs—and what it actually pays.
A household-name brand wanted to hire me, and my first instinct was to scream into a pillow with joy. This is the story of why I said no anyway — and how one awkward phone call reshaped everything I thought I knew about building a career.
For one year, I sent a cold email every week to creatives I admired—designers, writers, an art director in Portland who I'm still convinced is a figment of the internet's imagination. Here's the honest tally: the silence, the weird replies, and the three people who changed my career.
Saying no to a nationally recognized brand felt like setting my own portfolio on fire. Six months later, I'm convinced it was the single best career decision I've made.
Forget the $2,000 retreat and the 30-day challenge. My entire creative maintenance system fits in a quarter of an hour, once a week, with stuff I already own.
I spent three years hiding behind the vaguest job title on the internet and wondering why the wrong clients kept finding me. Here's what happened when I traded the buzzwords for a plain-English description of my actual work — and why the rewrite exercise in this piece might save you a year of misfit inquiries.
Every freelancer has a story about the client they should have walked away from in week one. I've collected mine, anonymized the guilty, and turned them into a field guide of red flags to stop rationalizing — plus the green signals I now treat like gold.
I pitched the identical design package to four prospects at wildly different price points, each framed around a different story—speed, prestige, partnership, legacy. The results upended everything I assumed about what clients are actually buying.
Every project I touched started looking suspiciously like the last one, and I couldn't figure out why—until I realized my entire visual diet came from the same three websites. Here's what happened when I traded algorithmic inspiration for a notebook full of diner signs and subway tiles.
After eleven hours on one layout, I couldn't tell if it was brilliant or garbage—and neither could my eyes. Here's the slightly ridiculous routine I use to trick my brain into seeing my work like a stranger would.
My most valuable project last year isn't on my portfolio, wasn't for a client, and exactly three people have ever seen it. I think we should all be making more work like that.
Writers and designers are solving the same problem — holding attention and making meaning — with different materials. These are seven habits I lifted straight from the writing world, and the very real projects where each one saved me.
A single line in an email — 'Can you walk me through this number?' — sent me into a spiral and then, eventually, into a whole new way of pricing my work. Here's what I learned about value, framing, and why the invoice is the last step, not the first.